德勤：2025全球汽车消费者研究报告

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3.0 风语者 2025-02-04 121 3.81MB 32 页 免费
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2025 Global Automotive
Consumer Study
Key Findings: Global Focus Markets
January 2025
2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets
The global automotive industry is undergoing a tremendous
amount of change at an unprecedented pace. At the center of this
change sits a consumer with rapidly evolving expectations of the
mobility experience. Brand loyalty is taking center stage as emerging
manufacturers with strong value propositions threaten to disrupt
the dominance of traditional players in many global markets.
Electric vehicle sales momentum has slowed, but the longer-term
need to move toward zero-emission transportation remains
clear. Software-dened vehicles are aecting every aspect of the
automotive value chain, requiring manufacturers to reimagine
how cars are designed, built, sold, and driven. Connected vehicle
features and advanced driver assistance systems (ADAS) are making
mobility safer and more engaging. Articial intelligence is powering
an emerging generation of autonomous vehicle eets, oering
consumers new choices to move beyond personal ownership in
favor of mobility-as-a-service (MaaS) solutions.
At the same time, vehicle transaction prices have reached new
heights, exacerbated by pandemic-induced inventory shortages
and supply chain shocks. This situation continues to impact cost-
conscious consumers who are still digesting the negative eects of a
prolonged period of high interest rates on their nancial capacity.
Manufacturers and suppliers are also facing operational
headwinds as they struggle to reduce manufacturing cost and
complexity. Some of whom are recognizing they cannot maintain
their competitive momentum alone, signaling a new era of
‘co-opetition’ to optimize limited resources for mutual benet
while lowering their risk exposure.
In addition, global trade tensions, taris, shifting regulatory
policies, and labor disputes in some markets have the potential to
change the way in which manufacturers view global supply chains,
manufacturing footprints, and global growth opportunities.
Dear reader,
In an eort to provide considerations for the auto industry as it
navigates these intersecting issues, we developed our annual Global
Automotive Consumer Study over a decade ago as a tool to view the
sector through a consumer lens. As many industry executives have
echoed through the years, the auto sector starts and ends with the
consumer. As such, we have expanded the reach of the study this
year to capture the opinions and behaviors of more than 30,000
consumers in 30 countries around the world.
We have focused this report on eight of the largest global auto
markets, presenting key insights in four sections, covering electric
vehicle adoption, future buying intentions, connectivity, and shared
mobility. For more information, including a deeper dive of study
results for all participating countries, please click here to access the
online interactive dashboard.
We hope you nd the insights contained in this report useful
and informative.
Warm regards,
Lisa Walker
US Automotive Sector Leader
lisawalker@deloitte.com
Dr. Harald Pro
Global Automotive Sector Leader
hpro@deloitte.de
2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets
2
2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets
Deloitte has been exploring key consumer trends
impacting a rapidly evolving global mobility
ecosystem for over a decade.
Key themes emerging over the years include:
2010 Overall value ranked as the primary factor when evaluating brands
2011 “Cockpit technology” and the shopping experience-led dierentiators
2012 Interest in hybrids driven by cost and convenience, while interest in connectivity
centers on safety
2014 Shared mobility emerges as an alternative to owning a vehicle
2017 Interest in full autonomy grows, but consumers want a track record of safety
2018 Consumers in many global markets continue to move away from internal combustion
engines (ICE)
2019 Consumers “pump the brakes” on interest in autonomous vehicles
2020 Questions remain regarding consumers’ willingness to pay for advanced technologies
2021 Online sales gaining traction, but majority of consumers still want in-person
purchase experience
2022 Interest in electried vehicles (EVs) grows, but worries about price, driving range, and
charging time remain
2023 The shift to EVs is primarily based on a strong consumer perception that it will
signicantly reduce vehicle operating costs
2024 Consumer interest in EVs wanes in most markets due to high sticker prices, range
anxiety, and charging infrastructure challenges
The Global Automotive Consumer Study
helps to inform Deloitte’s point of view
on the evolution of mobility, smart cities,
connectivity, sustainability, and other
issues surrounding the movement of
people and goods.
2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets
3

标签： #消费者 #汽车 #研究报告

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