2025年西班牙裔假日购物报告

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Hispanic Holiday

Spending &

Shopping Report

August 2025

Background and Methodology

Methodology

▪Online survey

▪National Coverage

▪Total Sample = 600

✓Hispanics (n=300)

✓Whites -Non-Hispanic- (n=300)

✓N=100 per generation within Hispanics and non-

Hispanics (Millennials, Gen X, Boomers), and

Ethnic Groups.

Objective

▪To explore Hispanic consumer spending and shopping behaviors during key events and holiday seasons, focusing on how they are

adapting to DEI cutbacks, rising costs due to tariffs, and related economic challenges.

▪This research will provide insights to guide brands on how to effectively connect with Hispanic consumers under changing market

conditions.

Research Questions: Sections in the Deck

•Are Hispanic consumers planning to spend less this year? 1.Changes in Shopping and Media Habits

•How should brands get their attention? 2.Holiday Shopping

•How have media consumption and shopping habits shifted? 3.Holiday Shopping Channel and Preferences

•What categories or services are they cutting back on? 4.Holiday Purchase Decision Factors

•Are they purchasing more online vs. offline? 5.Holiday Plans

•How influential are social media and content creators in their 6. Recommendations for Adsmovil

decision-making process?

Target Audience

▪Hispanics and non-Hispanics (includes

Whites, Blacks, Asians, Other)

▪23+ years of age

Field Timing

▪July 2025

Key Findings

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