GEP：2024年快速消费品包装成本优化的七大策略报告（英文版）

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3.0 沙漠之花 2024-09-19 109 4.32MB 6 页免费

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The fast-moving consumer goods (FMCG) sector

continuously seeks cost-efciency opportunities,

and the spotlight often lands on an unexpected

contender: packaging expenditure.

For industries like food and beverages,

packaging is not just a logistical necessity but

also a signicant expense, often accounting

for up to 30% of direct costs. In light of these

substantial costs, identifying strategies to achieve

cost savings is a critical priority for companies,

especially given the varying global economic

conditions.

As economic headwinds persist and the quest for

savings becomes paramount, GEP offers seven

actionable strategies for controlling packaging costs.

SEVEN EFFECTIVE COST REDUCTION STRATEGIES

FOR FMCG PACKAGING

Actionable Strategies

for Packaging Cost

Optimization

1. Embrace Lean Packaging:

Delve into your packaging process with a lean

mindset. Question the necessity and customer

value of each element. Overhaul the entire

packaging process by eliminating unnecessary

components, choosing suitable materials to

prevent overpackaging, and reducing weight

and gauges, among other actions. This approach

has consistently led to savings of 5 to 10%

for corrugated boxes and 2 to 6% for exible

packaging. Moreover, the shift to more sustainable

and cost-effective materials like cartons over tin

boxes is a movement worth joining.

2. Engage Upstream Suppliers:

Engaging with tier 2 suppliers is crucial because of

the signicant share of raw material costs in

the total cost of ownership (TCO). For

instance, in corrugated packaging, paper sheets

account for about 50 to 60% of TCO, while in

exible packaging it’s approximately 50%. Foster

relationships with upstream suppliers such as

paper mills for paperboard, and lm manufacturers

or resin producers for exible packaging. These

relationships provide access to industry trends

and cutting-edge technology. Direct engagement

ensures tailored raw materials, particularly for

primary packaging, enhancing product

compatibility with customized textures. Moreover,

this approach leads to more cost-effective pricing,

strengthening the resilience of the supply chain.

3. Optimize Demand Management:

Setup costs, particularly prevalent in exible

packaging, can constitute up to 20% of production

expenses. These costs arise during the preparation

of production equipment and processes, often

without yielding any tangible products. To address

this issue, it is essential to enhance forecasting

accuracy and optimize order planning. Improved

forecasting results in more predictable orders,

reducing the need for ad hoc orders and facilitating

the establishment of better minimum order quantities.

Additionally, by proactively sharing rolling forecasts

with suppliers, they can adjust their production

schedules accordingly. This proactive approach helps

suppliers reserve inventory with fewer setup

requirements, ultimately minimizing waste. As a result,

operations run more smoothly with reduced costs.

4. Negotiate Long-Term Contracts:

For most packaging commodities, it’s advisable to

enter long-term contracts spanning two to four

years. It provides suppliers with visibility for better

planning and helps them efciently plan production

with enhanced quality and ROI. From the buyer’s

perspective, long-term contracts boost negotiating

leverage, facilitating economies of scale for higher

volumes, and enable suppliers to offer lower

contract prices. This creates a mutually benecial

scenario for both parties involved. Moreover, longer

contracts foster mature client-supplier relationships.

A majority of buyers favor long-term engagements to

ensure consistent supply.

5. Establish Transparent Pricing:

Establish a detailed price structure that

encompasses material, labor and conversion costs.

This is pivotal in identifying cost drivers and ensures

fair comparisons among suppliers. It’s crucial to

pinpoint the key factors driving cost increases, and

to link prices to a trustworthy index and establish

a pre-dened review mechanism. Take corrugated

boxes as an example: both material components like

paper and non-material components, including labor,

ink, starch, gas and overhead costs, can be tied to

benchmarks such as the pulp index and the

SEVEN EFFECTIVE COST REDUCTION STRATEGIES

FOR FMCG PACKAGING

consumer price index. This approach allows

for price adjustments through predetermined

mechanisms in reaction to shifts in these indices,

ensuring a fair and transparent pricing model.

6. Promote Lifecycle Management:

Encouraging recycling across the entire packaging

lifecycle is highly advisable. For example, work-in-

process corrugated boxes, which serve as storage

for goods in transit between manufacturing and

co-packing locations, can often be reused four

to ve times. In a similar vein, carton boxes can

be transported in plastic totes when moving

between suppliers and production facilities. This

practice results in substantial cost savings and

signicantly reduces waste.

7. Leverage eAuctions:

eAuctions are a potent mechanism to leverage

market demand and exploit competitive dynamics

effectively. The deployment of bidding via

auctions necessitates a series of crucial steps.

Initially, during the setup phase, it is imperative

to formulate a comprehensive eAuction bidding

strategy that includes considerations for lot

strategy, auction types, and the establishment of

optimal auction rules. Progressing to execution, it

is vital to foster collaboration with suppliers

through training and mock-up events. This is

followed by the orchestration of live events and the

provision of strategic recommendations for various

decision-making scenarios. Drawing from GEP’s

experiences, using English-language auctions in

a competitive marketplace often results in savings

of 5 to 20%, which is particularly benecial

for newcomers to the process. Nonetheless, the

importance of enlisting an experienced and

procient team to craft the auction strategy and

manage the workow cannot be overstated, as the

absence of such expertise could lead to outcomes

that fall short of expectations.

Conclusion:

The path to reducing packaging expenditure in the

FMCG sector is fraught with challenges but ripe with

opportunities. By adopting these seven strategies,

companies can not only navigate the complexities of cost

reduction but also enhance their operational efciency

and sustainability footprint. Whether it’s through

adopting lean packaging principles, fostering long-term

supplier relationships, or leveraging technology through

eAuctions, the potential for savings is immense.

As demonstrated by GEP’s successes, these strategies

are not mere theories but actionable steps that have

led to substantial cost savings across the board. It’s

time for FMCG companies to reassess their packaging

strategies, align them with these proven practices and

unlock the door to optimized packaging expenditures.

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