TikTok：2025年TikTok体育营销报告（英文版）

VIP专免
3.0 钢铁侠 2024-12-14 130 2.75MB 17 页 免费
侵权投诉
Tapping into sports fandom on TikTok
SportsTok
2025
Welcome to SportsTok.
Where fans around the world come together to
celebrate sports in all their glory.
Game time is just the beginning.
On TikTok, sports content goes beyond just the game. Itʼs about capturing the moments that fans canʼt see
anywhere else—the behind-the-scenes stories, the culture that fuels passion, and the unsung heroes who
shape the game. From locker rooms to fan reactions, TikTok gives fans access to every angle, every moment,
and every story.
75%of TikTok users 18+ are fans
of sports¹ 57%of users watch sports
content on TikTok weekly²




The celebrations The behind the scenes The culture The unsung heroes
The broadcast is on TV. The community, conversation and
culture are on TikTok.
When TikTok is more
entertaining than the game³
59%of users say watching sports
content on TikTok can be more
entertaining than the game 62%watch major sports events to be
part of cultural conversations
Connection drives behavior³
61%feel a strong sense of
community with other sports
fans on TikTok
TikTok acts as an entryway to sports
29%of TikTok users became more
interested in a sport after
watching content about it on
TikTok¹
28%of TikTok users discovered new
sporting events through TikTok
content¹
Audience Insights



Account types followed by sports fans on TikTok¹
80%
75%
44%
29% 19%
Teams
Complete coverage
Athletes Leagues Experts Coaches
Winning MVPs and MVCs
Most Valuable Creators)²
Athletes on TikTok
agree TikTok allows athletes
and teams to build stronger
connections with fans
71%
Even among non-avid
casual sports fans:
want to see athlete BTS
moments
46%

标签： #体育 #TikTok #报告

本资料由有户自行上传，仅供个人参考学习使用（禁止商用）。任何个人或组织，在未征得本站同意时，禁止复制、盗用、采集、发布本站内容到任何网站、书籍等各类媒体平台。如若本内容侵犯了原著者的合法权益，可联系我们进行处理。
TikTok：2025年TikTok体育营销报告（英文版）.pdf

共17页,预览3页

还剩页未读， 继续阅读

相关推荐

更多
立即下载
作者：钢铁侠 分类：研究报告 价格：免费 属性：17 页 大小：2.75MB 格式：PDF 时间：2024-12-14

开通VIP享超值会员特权

  • 多端同步记录
  • 高速下载文档
  • 免费文档工具
  • 分享文档赚钱
  • 每日登录抽奖
  • 优质衍生服务

作者详情

Ta的主页

相关内容

更多

推荐作者

热门标签

白皮书 AI 教育 汽车 金融 碳 人工智能 出海 小红书 数字化
/ 17
评分 收藏
分享
立即下载 VIP免费下载
客服
关注